I love music (well apart from rap and heavy metal), actually I should say I love playing music. I learnt from an early age to play the drums and piano, so I'm alert to the fact that playing music is a VERY popular hobby among a wide range of ages of the population.

Since the market is so large, it's wise to narrow your focus to a specific group. It could be young kids who are learning an instrument for the first time, teens who play in a band, music teachers, professional musicians, mature men and women who play in an orchestra, and so on. I'm sure you get the idea.

The point is, and this applies to any aspect of eBay, the more you narrow your focus to a specific target audience, the better your results will be.

In other words, if you try and be all things to all people, you won't be as effective as if you had specialized. This is a very common mistake on eBay. Most sellers try to appeal to everyone, and they end up being so ‘vanilla' in their listings that they sabotage their own efforts.

There's nothing wrong with wanting to own multiple sectors of a market, but you should do it with a DIFFERENT eBay account to be effective.

If you know people who are amateur or professional musicians, why not ask them if they have any old instruments they want to sell? Many instruments are deemed collectible even after a few years, especially if they are a limited edition.

I recently helped a friend sell a Gibson guitar, a signed collectible, and I was amazed at how much these instruments can sell for. You'll see many guitar auctions that fetch over $10,000 each.

The H3 lead generation system also works well in this niche as it does in most niches. You could produce a course about how to learn an instrument, and then hook buyers by offering them an inexpensive ‘top 10 tips' style report as the first point of contact. You then develop a relationship with them and find out how passionate about the niche they are (and whether they're willing to spend money!)

For more information, take a look at: instruments.ebay.com

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