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Year-Round Clients For Your CPA Practice? By : Lara Newcomb Most accounting clients prefer a local accountant or CPA. Equally, the rivalry for accounting clients between firms is fiercest LOCALLY. And although the Internet, e-mail and accounting software have made it possible to deliver long-distance service in all matters financial, the fact remains that geographical proximity still rates highly within the criteria for choosing one's CPA and/or accounting firm. Five Competitive Forces in "Amazon" By : Robert II Smith Five competitive forces: (1)rivalry among existing competitors, (2) customers, (3) suppliers, (4) substitute products, and (5) new entrants. The Necessity of having a Business Plan By : WilliamKing A business plan is essential because it helps in bringing the policies and goals of a business organization before those who are involved with the business in some way. It is an exercise in confidence-building and also creditability-building. If drawn well, it can be crucial in impressing clients, customers, employees, etc. Starting a Business – What is a Business Plan? By : William King This article deals with key decisions involved with starting a business and the advantages of having you own business. Furthermore it throws light on the various kinds of business structures and how a successful business plan should be laid out. Information that Beta Gives By : Andrew Schwartz This article tells about business risks and beta. It explains what beta and beta rates mean. Understanding The Ambidextrous Organization By : Melih Oztalay Established companies can develop radical innovations - and protect their traditional businesses. The secret? Create organizationally distinct units that are tightly integrated at the senior executive level. Putting Security at Risk By : Jonathon Hardcastle To survive in a competitive global environment, an organization must provide targeted customers more value than its competitors, as customer value is the difference between all the benefits derived from a total product/service and all the costs of acquiring those benefits. The Marketing Research Challenge By : Kadence Buchanan Many firms, driven by a need to better communicate with their customers and other stakeholders, recognize that marketing "is not a specialized activity at all. It encompasses the entire business and is necessary for a healthy business. Labor Call To Action By : Kadence Buchanan A leading member of the Teamsters has called for more activism among members of the labor movement and criticized today's current crop of labor leaders for not sharing the pulse of the working class because they have not risen through the ranks. Introduction to Business Ethics By : Jonathon Hardcastle Is it possible for an individual with strong moral values to make ethically questionable decisions in a business setting? What affects a person's inclination to make either ethical or unethical decisions in a business organization? Corporate Branding Services And Positioning Your Company Right By : T J Madigan Are you having trouble getting a committee in your company to create a branding strategy for you? Do you find it a complicated task to come up with effective branding tactics? Does your existing branding campaign fall short of your expectations? Are you at a loss on what to do next? Using Expert-Based Research to Enable Innovation By : Brian Reuter Research shows that it takes nearly 300 ideas to achieve a single successful product. The challenge to innovate is great, yet most companies struggle through a disjointed process, often stuck in their traditional way of looking at their business. 3 Steps To Creating A Marketing Plan For Your Business By : Jeff Casmer A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price, and how you will get the product to the buyer. Here's a closer look at putting together a marketing plan that works. What Marketing Can Do For You By : John Pawlett I thought I would clear up some misconceptions about marketing. Selling Your Business - Prepare for the Buyer Visit By : Dave Kauppi A buyer visit is a very important step before receiving a letter of intent. Do not view it as a simple show-and-tell corporate tour. It is your chance to position your company in the best light to drive purchase price. It is also your chance to gather valuable information on the buyer in order for you to make yoru selling decision. Business Sellers - Beware of the C Corp Asset Sale By : Dave Kauppi If you are selling your business and it is a C Corp, the tax consequences of an asset sale as opposed to a stock sale can be punishing. All else being equal, push for the stock sale. This article discusses the tax treatment of both transaction forms. Contractor and Home Builder Shows: The Power of Advertising By : Gaetane Ross Contractor and Home Builder shows are becoming extremely popular among folks who are looking to build their home or are even just slightly considering having one custom-built themselves. Selling A Business - The Eleventh Hour Contract Change By : Dave Kauppi A last minute change in the terms of a business sale can often cause it to blow up. That is costly and unfortunately far too common. This article discusses how to deal with it. Getting Your Computer Business Ready for High Tech Peripherals By : James Lowe Here are some soft heavy steps to take before launching your online business to save you some gray hairs Inevitable Change is a Fact of the Business Journey By : Pj Germain Once there was a time in business when you could experience a change and then return to a period of relative stability. Nowadays, changes occur constantly - one on top of another. The Pricing Dynamics of Selling a Business By : Dave Kauppi When you sell your business, the method of selling can have a major impact on your selling price. This article discusses the various selling methods and the relative values that result. Looking to Sell a Healthcare Company - Consider an M&A Advisor By : Dave Kauppi If you are considering the sale of your healthcare business, engaging an M&A Advisor can help you drive the maximum transaction value with the least amount of risk. Will a B2B Peer Group Help You Grow Your Business? By : Wayne Messick Napoleon Hill coined the concept, although I am quite sure it had been around forever, of the "mastermind alliance" in his powerful book "Think And Grow Rich" because he believed from his own experience that a group of like-minded, achievement oriented individuals could dramatically leverage each other's success. Brooklyn Industries, a Family Business With Style! By : Wayne Messick "That was the turning point," said Lexy. "We were doing too many things." And she was right, for them retailing provided direct access and input from their customers, daily cash flow, and control of all elements of merchandising and display. Leverage The Power of Your Peers By : Wayne Messick It seems like we all learn better in groups. In school, from kindergarten to graduate school, you worked on projects in teams or groups. You always seemed to learn more from your peers than when you listened to an instructor droning on about a particular subject. The Number One Key for Business Success in the 21st Century By : Wayne Messick The number one key for business success in the 21st Century is the same as it was at the beginning of recorded business history, it's just easier to achieve now that information is more abundant than ever and high speed Internet connections make it accessible. But just because it's available and does not mean we all take advantage of it. How To Find Link Partners By : Gaetane Ross Rather than creating a bogus link directory and filling it with 25,000 links, link to partners with pages that are actually indexed by search engines and have page rank. Additionally, ask them for inbound links from their pages that are indexed and have page rank. Both of you will gain more from this exchange.

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